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In the last two years there’s no doubt that rich results have become a core part of any SEO strategy. They’ve gone from an interesting feature, to a huge source of traffic for many websites.

Unfortunately, it’s been harder to keep on top of rich data, with many schema and formatting issues tanking rich results, without any visibility for webmasters, unless they utilize third party tools to keep an eye on the website at a microscopic level.

Fortunately, Google has recognized this problem and has launched a Rich Results Status Report tab to Google Search Console, giving SEO’s a new layer of alerting for rich snippet errors.

The new Google Rich Results Status Reports come with a high level summary tab to give you a high level view of errors and warnings, as well as “valid” which may be useful for those who are just rolling out a rich snippet strategy. It also breaks out these issues by category, helping you see any major movement in specific errors across your site.

Some of the common errors you might start see popping up include:

  • Invalid attribute string length
  • Invalid attribute enum value
  • Invalid object
  • Type conversion failed
  • Out of numeric range

Some of these are particularly helpful if you are automatically generating schema based on Author content. It’s worth pointing out that these are not new errors, and you could have previously found these on a page by page basis by using Google’s structured data testing tool.

You should start seeing these error (or valid) reports on the following schema sites

  • Event
  • FAQ
  • Q&A Page
  • Fact check
  • Guided recipe
  • Recipe
  • How-to
  • Image License
  • Job posting
  • Logo
  • Product
  • Review snippet
  • Sitelinks searchbox
  • Special Announcement
  • Video
  • Breadcrumb
  • Dataset

Why are Schema Errors Important?

The Search Results have come a long way in the last decade, we’ve seen more and more “types” of results appearing in the SERPs. Properly structured schema can help your results rank higher, with larger, richer, results within the SERPs.

If you have a large number of schema issues, cleaning these up may result in a massive increase in organic search traffic, if your website fulfills other SEO criteria.