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Structured Data is a hot topic for SEO, especially as Google, and other search engines, display more and more above the fold rich snippet results in the search results. As part of any structured data implementation you’ll want to make sure your structured data (usually Schema) is built correctly, which isn’t always easy if you don’t know how to code (Personally we love this Schema Generator from Technical SEO).

How to Check Schema with the Structured Data Testing Tool (SDTT)

Google did an amazing job with the Structured Data Testing Tool (SDTT), but it doesn’t guarantee you will appear in rich results. If your Structured Data is all technically correct but you still are not appearing for these results, the usual SEO factors might be impacting your ranking.

You can check your Structured Data easily with Google’s Structured Data Testing Tool (SDTT) at https://search.google.com/test/rich-results. The following steps will walk you through checking that your rich data is correct.

Open the SDTT

Open https://search.google.com/test/rich-results in a new tab.

Enter the URL of the page you want to check

Enter URL to Googles structured Data Testing Tool

Enter the URL that you would like to test, and wait up to a minute for the results to appear.

Review the Structured Data Test Results

Structured Data Testing Tool results

Ideally the results will show “valid items detected” for the schema on your page, along with a breakdown of the schema types. If the SDTT finds any errors it will highlight these errors so you can quickly find and fix them. These errors may be specific (Incorrect Type) or incredibly vague (Spammy Schema Content). Either way, the action you need to take should be obvious.

Fix Structured Data Errors

If you have errors, make sure you fix the issues as swiftly as possible, you could be losing traffic. If you’re unsure on how to fix maybe look at using a WordPress plugin, or a schema generator. Once you’ve fixed, revalidate your schema using the Structured Data Testing Tool.

Monitor Structured Data Over Time

Once you’ve tested and validated your structured data using the SDTT, you’ll still want to make sure it remains valid. If you haven’t already, activate Google Search Console for your site, and check in on it’s structured data summaries on a regular basis.
Google did an amazing job with the Structured Data Testing Tool (SDTT), but it doesn’t guarantee you will appear in rich results. If your Structured Data is all technically correct but you still are not appearing for these results, the usual SEO factors might be impacting your ranking
EAT: (Expertise, Authority, Trust) Make sure your content is in-line with EAT guidelines
Irrelevant Content: Content is irrelevant to search intent; SEO is about more than just keywords, make sure your content is relevant to the query you are attempting to rank for (especially if it’s FAQ schema or similar)
Competition: Check the results, who’s currently ranking, and what are they doing differently? If a much larger site is beating you out, maybe focus on more niche keywords.

  • EAT: (Expertise, Authority, Trust) Make sure your content is in-line with EAT guidelines
  • Irrelevant Content: Content is irrelevant to search intent; SEO is about more than just keywords, make sure your content is relevant to the query you are attempting to rank for (especially if it’s FAQ schema or similar)
  • Competition: Check the results, who’s currently ranking, and what are they doing differently? If a much larger site is beating you out, maybe focus on more niche keywords.