by marketersguide | Sep 24, 2024 | SEO, SEO
Every SEO has to deal with proving out the value of SEO in the business. There’s a ton of commonly used metrics and KPIs that can help with this. There’s the obvious metrics such as traffic, rankings, and revenue, to the more obtuse such as content...
by marketersguide | Mar 4, 2024 | Guide, SEO
As Google evolves how it crawls and indexes content, we’re seeing a real shift in how we as SEO’s can build and structure content. In the last decade we’ve seen a solid shift from “Keywords” to “Intent”, and likewise, we’re now seeing a shit from creating pages to...
by marketersguide | Mar 4, 2024 | Guide
Structured Data is a hot topic for SEO, especially as Google, and other search engines, display more and more above the fold rich snippet results in the search results. As part of any structured data implementation you’ll want to make sure your structured data...
by marketersguide | Mar 4, 2024 | Guide
A simple guide to adding FAQ Schema to your website Adding FAQ Schema can seem like an overwhelming technical challenge on many levels, especially if you don’t have a dedicated technical SEO resource. Afterall, not only do you have to know Javacript to create the FAQ...
