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The Strategy Behind Search Arbitrage

Getting your keywords to the top of Google is a common part of most marketing strategies. You’re capturing users with a level of intent that is simply not reachable through many other channels. But even if you get to the first position of Google, and you always have a...

Is Content Length an SEO Ranking Factor?

There is not an SEO tool out there that won’t pop up some kind of warning if your content length is too short, and most SEO’s build it in to their SEO strategy. But is content length an SEO ranking factor? And if so, what should your ideal or minimum content length...

Ideal SEO Content Structure in a Modern SEO World

As Google evolves how it crawls and indexes content, we’re seeing a real shift in how we as SEO’s can build and structure content. In the last decade we’ve seen a solid shift from “Keywords” to “Intent”, and likewise, we’re now seeing a shit from creating pages to...

Google Adding Rich Results Status Reports to Search Console

In the last two years there’s no doubt that rich results have become a core part of any SEO strategy. They’ve gone from an interesting feature, to a huge source of traffic for many websites. Unfortunately, it’s been harder to keep on top of rich data, with many schema...